For Willow Springs Reimagined we were responsible for setting the tone for the whole weekend. We went with a style that blended history with a modern edge. That look started with the logo and trickled down into the ticketing info and partner announcements on social.

The best part was seeing it come to life in the real world. We designed the entrance truss and the signage for the car show. We even did the graphics for the large metal structures that people walked through. It was a lot of moving parts but it ensured the event felt cohesive whether you were looking at your phone or walking through the paddock.