The Drive
Brought The Drive’s YouTube identity into the modern era with a refreshed visual style, revamped thumbnails, and a consistent brand look that boosted clicks and views across their full catalog.
Creative
Graphic Design
Polished for Performance
Reworking the Archive
We teamed up with The Drive to breathe new life into their massive back catalog of videos. From redesigning outdated thumbnails to aligning visuals with modern YouTube standards, we helped old content feel new again — and got the algorithm’s attention while we were at it.
Consistent, Cohesive, Clickable
Establishing a Visual Identity
The Drive had a strong voice but needed a sharper visual look to match. We helped define a thumbnail system that felt polished, punchy, and recognizable — giving new videos a consistent style that stands out on the homepage and search results.
Modernizing the Brand
Designing for Today’s YouTube
Beyond thumbnails, we helped evolve the overall channel aesthetic. From layout strategy totype and color treatment, every design choice was made to reflect The Drive’s tone — informed, fast-paced, and clean — with visuals that feel both editorial and YouTube-native.
Results That Move the Needle
Results That Move the Needle
CTR, Views & Retention
The refreshed visuals helped increase click-through rates and watch time across the board. Whether it was an older upload getting a second wind or a brand-new video launching with momentum, we made sure every frame was doing its job.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?
The Drive
Brought The Drive’s YouTube identity into the modern era with a refreshed visual style, revamped thumbnails, and a consistent brand look that boosted clicks and views across their full catalog.
Creative
Graphic Design
Polished for Performance
Reworking the Archive
We teamed up with The Drive to breathe new life into their massive back catalog of videos. From redesigning outdated thumbnails to aligning visuals with modern YouTube standards, we helped old content feel new again — and got the algorithm’s attention while we were at it.
Consistent, Cohesive, Clickable
Establishing a Visual Identity
The Drive had a strong voice but needed a sharper visual look to match. We helped define a thumbnail system that felt polished, punchy, and recognizable — giving new videos a consistent style that stands out on the homepage and search results.
Modernizing the Brand
Designing for Today’s YouTube
Beyond thumbnails, we helped evolve the overall channel aesthetic. From layout strategy totype and color treatment, every design choice was made to reflect The Drive’s tone — informed, fast-paced, and clean — with visuals that feel both editorial and YouTube-native.
Results That Move the Needle
CTR, Views & Retention
The refreshed visuals helped increase click-through rates and watch time across the board. Whether it was an older upload getting a second wind or a brand-new video launching with momentum, we made sure every frame was doing its job.
More Works
(GQ® — 02)
©2024
FAQ
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?
The Drive
Brought The Drive’s YouTube identity into the modern era with a refreshed visual style, revamped thumbnails, and a consistent brand look that boosted clicks and views across their full catalog.
Creative
Graphic Design
Polished for Performance
Reworking the Archive
We teamed up with The Drive to breathe new life into their massive back catalog of videos. From redesigning outdated thumbnails to aligning visuals with modern YouTube standards, we helped old content feel new again — and got the algorithm’s attention while we were at it.
Consistent, Cohesive, Clickable
Establishing a Visual Identity
The Drive had a strong voice but needed a sharper visual look to match. We helped define a thumbnail system that felt polished, punchy, and recognizable — giving new videos a consistent style that stands out on the homepage and search results.
Modernizing the Brand
Designing for Today’s YouTube
Beyond thumbnails, we helped evolve the overall channel aesthetic. From layout strategy totype and color treatment, every design choice was made to reflect The Drive’s tone — informed, fast-paced, and clean — with visuals that feel both editorial and YouTube-native.
Results That Move the Needle
CTR, Views & Retention
The refreshed visuals helped increase click-through rates and watch time across the board. Whether it was an older upload getting a second wind or a brand-new video launching with momentum, we made sure every frame was doing its job.
More Works
©2024
FAQ
What Is Off Track Studio?
What services do you offer?
Do you do social media content too??
Can you design a livery for us?
Do you offer retainer packages or one-off projects?
What do I need to get started?