Barefoot Film House always has a fun project going on. After the success of their documentary 'Second Wind' that we did key art, titles, and graphics for... we knew we wanted to work with them again. This time it was an even wilder project.

This was a fun one for a local San Diego ultra. The Leucadia Loop 100 is exactly what it sounds like which is running a single mile loop 100 times. We built a logo that anchors the event. It gives it a professional look that legitimized the race while keeping that grassroots ultra running feel.

Designing a logotype that is clean, fun, and still conveys the local geography and length of the run was challenging but we love the result. We however will never participate in a 100 mile run, sorry barefoot film house team!