

May 4, 2025
20 Years Since Red Bull X Star Wars
Formula 1
Branding
When it comes to motorsports, every detail counts, especially the livery. A car’s design isn’t just about looking cool (though it helps) it’s about telling a story, making a statement, and, let’s be honest, getting people talking.

Take Red Bull, for example. It’s been 20 years since they debuted their iconic Star Wars-themed livery in Monaco, and we’re still talking about it. Bold, unexpected, and totally unforgettable. It was a risk, but it paid off big. Fast forward to 2025, and they’re still pushing the envelope. The all-pink car they ran for the Miami GP was another bold move that didn’t just get noticed, it made waves.


But here’s the thing: Red Bull isn’t the only team out there, yet they’re the ones consistently taking creative risks with their liveries. Meanwhile, some teams are out here changing a wing’s color and calling it a “special livery” (looking at you, Ferrari). It’s not about just tweaking a few shades; it’s about thinking outside the box, making a statement, and staying true to your brand.
In motorsports, and especially in branding, it’s all about standing out. Don’t be afraid to go bold. A unique livery can turn heads, spark conversations, and create memories that last long after the checkered flag falls. That’s something Red Bull has figured out, and it’s a big reason why their liveries, whether it’s a Star Wars tribute or a Miami pink statement, are always worth talking about.
It’s about more than just a design. It’s about creating a moment.

Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?


May 4, 2025
20 Years Since Red Bull X Star Wars
Formula 1
Branding
When it comes to motorsports, every detail counts, especially the livery. A car’s design isn’t just about looking cool (though it helps) it’s about telling a story, making a statement, and, let’s be honest, getting people talking.

Take Red Bull, for example. It’s been 20 years since they debuted their iconic Star Wars-themed livery in Monaco, and we’re still talking about it. Bold, unexpected, and totally unforgettable. It was a risk, but it paid off big. Fast forward to 2025, and they’re still pushing the envelope. The all-pink car they ran for the Miami GP was another bold move that didn’t just get noticed, it made waves.


But here’s the thing: Red Bull isn’t the only team out there, yet they’re the ones consistently taking creative risks with their liveries. Meanwhile, some teams are out here changing a wing’s color and calling it a “special livery” (looking at you, Ferrari). It’s not about just tweaking a few shades; it’s about thinking outside the box, making a statement, and staying true to your brand.
In motorsports, and especially in branding, it’s all about standing out. Don’t be afraid to go bold. A unique livery can turn heads, spark conversations, and create memories that last long after the checkered flag falls. That’s something Red Bull has figured out, and it’s a big reason why their liveries, whether it’s a Star Wars tribute or a Miami pink statement, are always worth talking about.
It’s about more than just a design. It’s about creating a moment.

Latest Updates
(GQ® — 02)
©2024
FAQ
01
What Is Off Track Studio?
02
What services do you offer?
03
Do you do social media content too??
04
Can you design a livery for us?
05
Do you offer retainer packages or one-off projects?
06
What do I need to get started?


May 4, 2025
20 Years Since Red Bull X Star Wars
Formula 1
Branding
When it comes to motorsports, every detail counts, especially the livery. A car’s design isn’t just about looking cool (though it helps) it’s about telling a story, making a statement, and, let’s be honest, getting people talking.

Take Red Bull, for example. It’s been 20 years since they debuted their iconic Star Wars-themed livery in Monaco, and we’re still talking about it. Bold, unexpected, and totally unforgettable. It was a risk, but it paid off big. Fast forward to 2025, and they’re still pushing the envelope. The all-pink car they ran for the Miami GP was another bold move that didn’t just get noticed, it made waves.


But here’s the thing: Red Bull isn’t the only team out there, yet they’re the ones consistently taking creative risks with their liveries. Meanwhile, some teams are out here changing a wing’s color and calling it a “special livery” (looking at you, Ferrari). It’s not about just tweaking a few shades; it’s about thinking outside the box, making a statement, and staying true to your brand.
In motorsports, and especially in branding, it’s all about standing out. Don’t be afraid to go bold. A unique livery can turn heads, spark conversations, and create memories that last long after the checkered flag falls. That’s something Red Bull has figured out, and it’s a big reason why their liveries, whether it’s a Star Wars tribute or a Miami pink statement, are always worth talking about.
It’s about more than just a design. It’s about creating a moment.

Latest Updates
©2024
FAQ
What Is Off Track Studio?
What services do you offer?
Do you do social media content too??
Can you design a livery for us?
Do you offer retainer packages or one-off projects?
What do I need to get started?